85% of accommodations are invisible on ChatGPT, Claude, Perplexity and Gemini. Travellers ask AI before booking — are they directed to you or to your competitors?
“Your future guests no longer search on Google — they ask ChatGPT.”
"Best family gîte with pool in Normandy?" — thousands of travellers ask this question to ChatGPT every day. If you don't appear, those bookings go elsewhere.
AI don't know every accommodation. They cite those with reviews, content, and an online presence. Do you have one?
Google is integrating AI into its results. Airbnb and Booking will follow. If you don't act now, the gap will be impossible to close.
Comment fonctionne le rapport ?
Free preview on Perplexity · 4 questions tested · Result in 30 seconds
* AI assistants tested in this report:
OpenAI's AI assistant — the most widely used in the world. Millions of travellers ask it for accommodation recommendations every day.
Anthropic's AI, known for detailed and nuanced responses. Growing fast among travellers who plan their trips carefully.
An AI search engine that queries the web in real time. Your reviews and online presence directly influence its answers.
Google's AI, integrated into Search, Maps and Gmail. Its rapid growth makes it an unmissable visibility channel for 2026.
** ScanStay analysis conducted on 500+ independent accommodations in France, Italy, Spain and Germany (2025-2026).