Digital guest guidebook · London
Accueillez vos voyageurs
à London
Greater London, England · GB · Average price / night : £120–220
London is one of the world's most visited cities, attracting over 30 million international tourists every year. From the iconic Big Ben and Tower Bridge to the vibrant markets of Camden and the creati...
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London is one of the world's most visited cities, attracting over 30 million international tourists every year. From the iconic Big Ben and Tower Bridge to the vibrant markets of Camden and the creative energy of Shoreditch, the capital offers an unparalleled mix of history, culture and nightlife. For short-term rental hosts, London represents a massive market with year-round demand driven by business travellers, tourists and event-goers. However, the 90-day rule for entire-property listings on platforms like Airbnb means hosts must plan strategically. Creating a digital guest guidebook tailored to London lets you share insider tips on the best neighbourhoods, transport hacks, hidden restaurants and local gems — while dramatically cutting repetitive guest messages about Oyster cards, check-in times and nearby shops.
Things to do
London : top attractions to recommend to your guests
Top attractions to recommend to your guests
Big Ben & Houses of Parliament
The iconic Elizabeth Tower and the seat of UK government on the banks of the Thames. Best viewed from Westminster Bridge at night.
Camden Market
Eclectic market with street food from every corner of the world, vintage clothing, and live music. Open daily, buzzing at weekends.
Shoreditch & Brick Lane
East London's creative heartland. Street art, independent coffee shops, curry houses, vintage stores and rooftop bars.
British Museum
One of the world's greatest museums with the Rosetta Stone, Egyptian mummies and Parthenon sculptures. Free entry.
Borough Market
London's oldest food market (1,000+ years). Artisan producers, tastings, and some of the best street food in the city.
Hyde Park & Kensington Gardens
Central London's green lung. Serpentine Lake, Diana Memorial Fountain, Speaker's Corner. Perfect for morning runs and picnics.
Getting there
Transport options for your guests
Emergency numbers
Include in your guidebook
Include in your guidebook
Local tips
What only locals know
Get an Oyster card or use contactless — single Tube fares are capped daily. Never buy paper tickets, they cost double.
Camden Market is best on weekdays if you want to avoid the weekend crush. The food stalls near the canal are the best.
For a free panoramic view, skip the Shard and head to Sky Garden (free, booking required) or Tate Modern's viewing level.
Sunday is the best day for markets: Columbia Road (flowers), Brick Lane (vintage), and Broadway Market (food).
Avoid the Tube during rush hour (8–9:30am, 5–6:30pm). Walk or take the bus instead — you'll see more of the city.
📋 Local regulations
In London, entire properties can only be let on a short-term basis for a maximum of 90 nights per calendar year without planning permission (the "90-day rule" under the Deregulation Act 2015). Platforms like Airbnb automatically block bookings beyond this limit. Hosts renting a room in their primary residence are exempt. Council tax remains payable. Business rates may apply for properties let commercially year-round. Since April 2023, the Furnished Holiday Lettings (FHL) tax regime has been under review — check current HMRC guidance. All hosts must comply with fire safety, gas safety (annual Gas Safe certificate) and EPC requirements.
📅 Seasonality
London has year-round demand with no true off-season. Peak periods: June–August (summer tourism), December (Christmas markets, New Year's Eve), and major events like Wimbledon (July), Notting Hill Carnival (August bank holiday). Shoulder seasons (April–May, September–October) offer excellent occupancy with slightly lower rates. January–February is the quietest period but business travel keeps midweek demand steady.
Location
Frequently asked questions
Everything about short-term rental here
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