Limited access — 100 spots

60+ audits completed in France

Find out why your competitors rank above you on Google

Your competitors appear on Google and capture bookings without commission. Find out who they are and how to outrank them.

Your emailWhich city do you rent in?Property typeYour website (if you have one)

Beta offer limited to 100 early sign-ups

15-20%

Airbnb commission per booking

2-3

Competitors dominating Google in your area

€0

Cost of a direct booking via Google

What the audit reveals about your competitors

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Who's capturing YOUR direct bookings?

We identify the vacation rentals dominating Google in your city and decode their strategy for attracting guests without platforms.

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Their strengths, your opportunities

SEO, content, Google reviews, social media presence — we compare everything to reveal the gaps you can exploit.

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Your roadmap to outrank them

Concrete, prioritized actions to rank above your competitors on Google and capture more direct bookings.

Why Your Competitors Appear Above You on Google

Local SEO Basics for Short-Term Rentals

When a traveler searches "vacation rental" followed by your city on Google, they first see local results (Google Maps and websites). To appear there, you need: a website with locally optimized content (pages for each property type, neighborhoods, seasons), a presence in local tourism directories, and backlinks from local websites (tourist offices, travel blogs). Most hosts overlook this lever while their professional competitors have already mastered it.

Google My Business: The Foundation Every Host Should Have

Google Business Profile is free and lets you appear in Google Maps and the local block of Google search results. For a vacation rental, create a profile with: your exact address, photos (minimum 10, high quality), a keyword-rich description, your check-in hours, and — most importantly — encourage satisfied guests to leave a Google review. A well-completed profile with 20+ five-star reviews consistently appears at the top of local results.

Links, Citations, and Domain Authority

Your website's authority is measured in part by the number and quality of links pointing to it (backlinks). For a vacation rental, the most accessible sources: listing in tourism directories (local rental associations, Abritel, Vrbo), partnerships with local travel bloggers, a page on your local tourist office website. Every citation of your name, address, and phone number on these sites also reinforces your local SEO.

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Frequently asked questions

What is an SEO competitor audit?

It's a complete analysis of your competitors' Google positioning in the vacation rental space. We look at their website, content, reviews, local presence — and tell you exactly what they do better and how to catch up.

Why does Google matter for my rental?

Airbnb and Booking take 15-20% commission on every booking. On a €1,000 stay, that's €150-200 gone in fees. Guests who find you on Google book directly — zero commission, higher margins, and a direct relationship with your guests. It's the most profitable lever for a rental owner.

Does it work even if I don't have a website?

If you don't have a website, your competitors who do are capturing direct bookings on Google — commission-free. We show you who they are and how they rank. And if you want your own site, we can create one for you in 5 minutes.

Why analyze your vacation rental competitors' Google visibility?

In vacation rentals, Google visibility is an often overlooked lever. Most owners focus on Airbnb or Booking without realizing that direct bookings via Google are far more profitable. A guest who finds you on Google doesn't go through a platform — no 15-20% commission, no intermediary. But to appear on Google, you need to understand what your competitors are doing. What keywords do they use? Is their Google Business profile optimized? Do they have a website with local content? How many Google reviews do they have, and what's their average rating? A competitor visibility audit answers all these questions. It shows you precisely where you stand compared to other vacation rentals in your area, what weaknesses your competitors have that you can exploit, and what concrete actions you need to take to improve your ranking. Whether you have a cottage, apartment, house, or B&B, knowing your neighbors' strategy is the first step to attracting more direct bookings and reducing your platform dependency.

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